Brand communication can be used to pack new products as well as to enhance the brand image. Recently, more and more issues concerning the elderly have been discussed vividly. Many advertisements use grannies as the leading roles, exploring the cross-generational communication. In addition to arousing the empathy among different generations, it also continues to transform consumers’ cognition of brand, motivating their brand identification. Among the advertisements in 2017 Super Trophy, Audi appeals differently from other automobile manufacturers, which tend to focus on engines, speed, car body design, interior design, and more. Audi’s ad proposes the issues of gender equality,

What's the difference between UI and UX? Conversion Lab put together a series of comparison graphics from the internet, for a picture is worth a thousand words. Let's take a look to see what the difference between UI and UX is. Those who already understand the differences can count how many graphics they've seen before. 1. The upside-down ketchup bottle design takes into account the difficulty of getting ketchup out when nearly empty ▲Photo from: Techtic 2. Lets start by using definitions to explain the differences between UI and UX, as they have quite different definitions ▲Photo from: Deptofmarketing

Generally speaking, when you think of airline services, what do you think of? I bet it would be nothing more than: purchasing tickets, choosing seats, hotels, and at most maybe a package trip. Did you ever think that one day, an airline company could help you find a place to take out money, a sumptuous dinner, or the way to the zoo? Wouldn't that exceed an airline's ordinary business services? Why would they do that? Starting from October, 2016, KLM Royal Dutch Airlines is offering a new all inclusive service called the KLM emoji service. They state, "when travelling

When being asked to fill in our telephone number online, users sometimes have trouble entering or changing the numbers due to problematic formatting. The inconvenience can be avoided by more thorough and empathetic programming. In this article, Design Tongue shares useful coding skills for phone number formatting. First, let's have a laught at some hilarious examples. Who says web designers don't have a sense of humor? Dropdown list: a test of eyesight and finger speed. Validation: It takes a lot of luck to get it right!  Hand drawing: Only if I had the time… Addition:(000) 000-0001 is marketable. Dial-up:

For the last few years, Taiwan Beer has successfully rejuvenated its brand image by launching new packaging designs. The Original brew is known for its classic blue and white stripes. The Gold Medal brew is sold in green bottles with white labels. In 2012, new brews with mango and pineapple flavors were added. Each new beer has been launched with younger looks.   ▲ Classic but slightly old-fashioned packaging. (source: www.twbeer.com.tw) ▲ The Gold Medal brew marks the beginning of new designs. (source: www.twbeer.com.tw) ▲New designs and color tones are adopted to attract young consumers. (source: www.twbeer.com.tw) In 2016, Taiwan

Quotes inspire creativity, except the clichés we were forced to memorize in school. If you still think quotes are clichés, you should definitely read this book. Many people find relief in trolling, making Dee Hsu and "negative energy" fan pages more popular than ever. This book collects vicious yet truthful quotes from many people whose dark humor may help you find a new outlook in life. Mahatma Gandhi dedicated his life to peace movements. As a humanitarian hero, his non-violence movements led India to independence. One of the jaw-dropping quotes from Gandhi was," I first learned the concept of

“Free samples” are a frequently used method to promote newly launched products. Passers-by resembling the target demographic are offered a free portion and shoppers in hypermarkets are invited to try a free sample. These experiences are usually provided free of charge and people who have tried the samples and are satisfied with the experience may buy one product. This method does not induce consumers to further help the brand. “CURRYMESHI Cup Curry Rice” newly opened store (in November 2016) successfully induces consumers to “pay for samples” and take pictures and upload them in a spontaneous manner to share the

Lisbeth  Salander, an independent female hacker, is thin, small, and pale. A doctor diagnosed that Lisbeth was schizophrenic when she was a child. Later, the trustworthy legal custodian had a stroke and the new custodian bullied and tortured her. Thus, she decided to fight violence with violence and challenge the powerful patriarchy. She always dresses like a punk and has eyebrow holes, nose holes and a dragon tattoo on her right shoulder. She has a disobedient outlook but still craves for true love. A journalist called Mikael Blomkvist, who is famous for finding truth, was paid by Henrik Vanger

Today, when this article was written was also the launching date for Apple iPhone 7 (Sep 7th, 2016.) Undoubtedly, there will be news and pros and cons comments about Apple all over the social media. But what interests me the most are two non-3C brands. No comments about how magic iPhone 7 can do or what innovations Apple has made this time, those two brands made a witty joke about Apple and, in the meantime, created brilliant media exposure for the brands. Stop Envying! Transform iPhone 6 to iPhone 7 in One Second Among various market forecasts for the

Virtual reality and artificial intelligence are the key trends in Cannes Lions this year. "The Displaced" by New York Times is the most eye-catching work and wins Mobile Grand Prix and Grand Prix, Lions Entertainment. There are around 30 million refugee children worldwide displaced from home because of wars, and Syria is one of the countries. New York Times utilized VR technology for readers to experience the first-person immersive virtual reality to feel the real refugee life and to draw their attention to this issue. In "The Displaced," one will be led by refugee children to see their life--broken

Blinds spots often result in mistakes. UI/UX designers may think they can complete tasks with objective methods and mindset, but sometimes they will be blinded because of designers’ characteristics. Accordingly, mistakes occur. Sometimes, the product quality or even the teamwork or corporate culture will be affected. To the worse, it may lead to wrong product development. We are afraid that readers may have the same problem so Jeremy makes a list of common thinking blind spots of UI/UX designers during produce development. Common thinking blind spot: 1) Picky ▲Source: https://eurofree3.files.wordpress.com/2014/03/nitpicking.jpg “Picky” is the common image of designers among the

Some say Paris is a city to fall in love; well, “Betty Blue” can be the hottest romance movie in this city. When the movie was first released in Paris 30 years ago, it created such a sensation; the full version of the Director’s Cut was then released in Taiwan after 30 years. The main actress is like a charming thorny rose whereas the main actor is a gentleman who goes with the flow. They have a crush on each other. Starting from the first second to the last second in the film shoot, they are crazy for love

The concept of Internet of Things can be first found in the movie. Bill Gates puts on a discussion about this concept in his book of future imagination known as “The Road Ahead” published in 1995 for the very first time. In 1998, Kevin Ashton, who was the Director of Auto-ID Center at the Massachusetts Institute of Technology, had officially proposed the term Internet of Things while he was doing a research on Radio Frequency Identification. Technology has matured much over the last 20 years. The idea of Internet of Things has become a reality. It was found not

You must have bought some clothes, don’t you? Will you really take a close look at the hang tag that goes with the clothing where it is written down the “price, clothes washing, and how to preserve clothes”? Or, is the first thing you do after getting home is to cut them off one by one! This is a must-have hang tag most brands will keep; yet, consumers will not take it seriously. Now there is a brand that is capable of changing it into a sharp weapon, which will add value to the brand. And it ensures that

Have anyone noticed an increasing trend among platforms or Apps to use a “circle” for users’ “head portraits”? Is it a recent design trend? Is it the preference of most UI designers? Or some other reason? After compiling expert discussions from the social media and analyzing the results of questionnaire surveys, Jeremy Lin gradually discovered the truth. Don’t miss out on this exciting expose~ Definition and development of profile pictures: The rapid growth in online users means increased demand for interacting with other subscribers through platforms. This led to the development of many interactive platform formats including forums, e-mail,

“Have a Break, Have a Kit Kat” is the well-known tagline of Kit Kat chocolate bar, a Nestlé brand, and appears in its advertisement every time. The repetition of this tagline in the advertisement is intended to make consumers naturally think of “Kit Kat” when they “have a break”. However, such big dream of brand cannot remain theoretical. The most efficient way is making consumers truly get the meaning behind these words. And Kit Kat’s creative idea is so ingenious that you’ll definitely understand what “Have a Break, Have a Kit Kat” is all at a glance. To promote

How often do you go to convenience stores a week? Taiwan has the highest density of convenience stores on the planet. The number of them already exceeded 10,000 several years ago! Statistics suggests that one in every three people goes to convenience stores every day with an average expense of 71 NTD each time. Life in Taiwan have already inseparably linked with convenience stores! Under fierce competition, convenience stores in Taiwan rack their brains, trying to capture the hearts of consumers through various kinds of marketing strategies such as introducing sticker collection, creating soft serve ice creams fad and

G!VOICE Recommendation Following the conception “Exquisite Lifestyle & Insight into Taiwan” focusing on aesthetics in city life in 2015, this year, Creative Expo Taiwan, entitled “Savoring the Rich Eastern Culture”, will broaden its horizons, reflect on local culture from an international point of view with a more open-minded attitude, and promote Chinese aesthetics via Eastern modern design language! Exhibition Introduction This year, Creative Expo Taiwan invites “Design Poet” Jun-Liang Chen to serve the position as general coordinator and gathers prominent curators at home and abroad to work together on the 5-day feast of aesthetics and culture that will be