Taiwan has one of the highest density in scooters among the countries in the world. Major scooter brands in Taiwan are extremely competitive in terms

In a democratic country, its government is not only a political or administrative body, but also a brand that requires honing. In 2017, let’s take

Brand communication can be used to pack new products as well as to enhance the brand image. Recently, more and more issues concerning the elderly

For the last few years, Taiwan Beer has successfully rejuvenated its brand image by launching new packaging designs. The Original brew is known for its

Virtual reality and artificial intelligence are the key trends in Cannes Lions this year. “The Displaced” by New York Times is the most eye-catching work

How often do you go to convenience stores a week? Taiwan has the highest density of convenience stores on the planet. The number of them

As the new year approaches, many companies aspire to spread the joy of the season by activating something sentimental for their customers. Christmas is a

Time Magazine is one of the most recognizable, influential contemporary publication brands. Many of its tasteful cover photos have become classics. However, Time surprised the

The marketing of product features and quality is now old-school. The challenge for marketing now is creating a brand that touches the heart by capturing

Adam Garone founded Movember, a charity brand from Australia, in 2003. At first, he came up with the idea to combine a moustache growing movement

In the past two years, the term “co-creation” had emerged frequently. Michael Dell believed that co-creation could create excellent opportunities for Dell. A.G. Lafley, former