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The Secret Trick in the Advertising Industry

▲ The close-out report of Cannes Creative Lions 2018

Today, I would like to recommend a book, a book that is a shared secret in the advertising industry – “The close-out report of Cannes Creative Lions 2018”. 

It is written by Jacqueline Lai, also known as Xiaoyu, the Taiwanese official representative at the Cannes Lions Festival, and the curator of the Taiwan Creativity Week, too. 

Cannes Lions has always been the Oscars of advertising industries around the world. It is held in June each year in Cannes, France, where the world’s most outstanding advertisement creations are presented. In addition to technology and innovation, it also aims to commemorate creativity that truly benefits human life.   

The analysis of festival’s award-winning advertisements are all written in English and scattered around the corners of Internet. Jacqueline devoted herself to finding all the pieces and organizing them into a book so that every creative worker can read all the excellent cases examples and creative ideas with Chinese. There are 352 pages of great content in this year’s version. Unfortunately, the book is not released to book stores this year. Those who are eager to read the amazing collection will have to use any means you could imagine, for instance: ask Google.

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